San Diego Jewelry Buyers has been buying, selling and lending against jewelry and watches downtown since 2006. I started working on its operations and marketing in 2023. Today I am a co-owner of the business and, since May 2026, its Chief Operating Officer.
Today I run operations and everything you see online: team priorities and SOPs, the websites and storefront, marketing, the CRM that holds more than 1,600 customers, and the automation and AI tools that take repetitive work off the team. I also publish jewelry and watch content as Jeweler Maxwell.
- established
- 2006established
- stars on Google across 600+ reviews
- 4.9stars on Google across 600+ reviews
- eBay reviews, 100% positive over 27 years
- 2,300+eBay reviews, 100% positive over 27 years
- customers in one CRM
- 1,600+customers in one CRM
Since Sep 2026
Strategic Employment Advisors
Co-Founder & Director of Business Operations
strategicemploymentadvisors.comIn September 2026 I helped found Strategic Employment Advisors, a San Diego firm for workplace investigations, employment law and training led by attorney Tamara Keller, and became its Co-Founder & Director of Business Operations. I built the operating side: the website, CRM, client onboarding, scheduling and the processes behind them. I am not an attorney, and the firm's legal work is Tamara's.
Since Mar 2024
Property management
Director of Property Management
The bigger problem was real estate. I became Director of Property Management for San Diego Properties LLC in 2024 and for Riverview Center Inc. in Las Vegas in 2025. Together the portfolios hold more than $20 million in real estate and bring in more than $1.8 million a year in rental revenue.
I run the executive side. I oversee the property managers and on-site managers, run the financial reports, and make sure every property operates properly and in compliance. I assist ownership with 1031 exchanges, onboard newly acquired properties, review leases and their legal requirements, and prepare lease addendums.
I also moved the entire portfolio onto an online property management system that I manage and operate, and I trained new employees to use it, from tenant records to maintenance requests.
- in real estate under management
- $20M+in real estate under management
- in annual rental revenue
- $1.8M+in annual rental revenue
Where I publish jewelry and watch content: what pieces are actually worth and why. Authenticated watches, fine jewelry and custom design, through San Diego Jewelry Buyers.
The growth practice I am building out of this work: offers, funnels, CRM and AI operations for owner-operated businesses.
People I’ve helped
A teacher selling on Teachers Pay Teachers
Moved her classroom resources from a marketplace listing to a store she owns. Built the Shopify storefront from her existing catalog and set up the ads behind it.
A retiring Wall Street COO starting an executive coaching practice
Turning a Columbia coaching certification into a business: the offer, the pricing ladder, the intake assessment and the go-to-market plan.