One line bio
Maxwell Keller is a San Diego business operator and technology builder, Co-owner and co-owner and COO of San Diego Jewelry Buyers and Co-Founder of Strategic Employment Advisors.
Standard bio
Maxwell Keller is a San Diego–based business operator and technology builder. He is a co-owner and the Chief Operating Officer of San Diego Jewelry Buyers and Co-Founder & Director of Business Operations at Strategic Employment Advisors. His work focuses on operations, teams, automation, and building systems that help businesses run well. He also publishes jewelry and watch content as Jeweler Maxwell.
Long bio
Maxwell Keller is a San Diego–based business operator and technology builder. He is a co-owner and the Chief Operating Officer of San Diego Jewelry Buyers, a downtown jewelry and watch buyer, seller and lender established in 2006, and as Co-Founder & Director of Business Operations at Strategic Employment Advisors, a San Diego firm for workplace investigations, employment law and training. He is also Director of Property Management for residential portfolios in California and Las Vegas holding more than $20 million in real estate. He started coding at nine, founded the clothing brand Iron Valor Clothing as a high school freshman, and graduated as valedictorian of Patrick Henry High School in 2026. He publishes jewelry and watch content as Jeweler Maxwell.
Fact sheet
- Name
- Maxwell Keller
- Based in
- San Diego, California
- Roles
- Co-Owner & Chief Operating Officer, San Diego Jewelry Buyers. Co-Founder & Director of Business Operations, Strategic Employment Advisors. Director of Property Management, Riverview Center Inc. and San Diego Properties LLC.
- Also known as
- Jeweler Maxwell (@jewelermaxwell)
- Education
- Patrick Henry High School, valedictorian, class of 2026
- Contact
- maxwell@maxwellkeller.com


